The Super Bowl is not just football – it is pure, American entertainment. Even if you aren’t a sports fan, there is nothing like getting together with your friends, eating greasy food, and cheering on your favorite team. However, we know this year’s final will be different due to the COVID-19 worldwide pandemic, with all the regulations around. But that just means a lot more online traffic to benefit from!
Thankfully, with the help of online streaming sites and live TV broadcasting, millions of people can safely watch their favorite event from the comfort and safety of their homes. Online coverage allows the show to go on, and that is where you come into play. With all eyes on the screen, the Super Bowl final will generate a huge wave of online traffic and this is a fantastic opportunity to convert viewers into potential customers.
An important aspect of advertising during the Super Bowl is to understand your audience and stay relevant. Sports fans are likely to be interested in products that pertain to athletics or active living, such as diet supplements, workout equipment, and enhancers and various types of merchandise, such as sporting gear or clothing. Online games (primarily apps and console gaming), sports betting, and gambling are other areas that are likely to gain attention from viewers as they are all relevant to the preferences of the audience.
We wanted to give you a better look at the creatives that work best for the Super Bowl final, so we asked our friends from Adplexity to share their tips and insights. AdPlexity, for those of you who are not familiar, is a legendary suite of ad intelligence tools that grants a complete picture of the digital world. AdPlexity’s tools are the best solutions for monitoring Native, Mobile, Push, and Desktop traffic worldwide. AdPlexity tools let you discover winning strategies and trends, learn which ads perform best, build more profitable campaigns, and much more.
Here’s what they have to say about the best tactics for advertisers for the upcoming final:
The Super Bowl is a huge event when millions of Americans are glued to their TVs. Even those who aren’t into sports appear to enjoy the halftime shows, commercials, and other ads this event offers. But the affiliate market can also benefit from the Super Bowl. We can see some new trends here.
Checking AdPlexity first thing we notice that all campaigns are really fresh. Like all of them are not older than 6-7 days. It means that all brands and affiliates prepared these campaigns, especially for this event. As soon as the champion is announced all these campaigns will be stopped.
SelfAdvertiser tip 💡 Statistics show that generating ads a few days before the event is just as, if not more, profitable than on the actual day the Super Bowl airs, but keep in mind that the closer you get to the event, the more competition there is and the higher the price. There is also the chance that your ad can get lost in the oversaturation of competing companies. It is important to do further research on advertising in your niche before and during the Super Bowl and decide, based on your goals and campaign budget, when the best time to launch your campaigns.
The other quite obvious thing is that the Super Bowl is held in the US, so 95% of all campaigns run on US GEO. However, you should be aware that you can’t run the same campaign for the whole country and wait for the conversions. Different states require different approaches including creatives and pre-landers.
For example, this one is actually for Illinois users only: https://native.adplexity.com/ad/33317427
Exclusive channels to watch Super Bowl this year in Illinois
SelfAdvertiser tip💡 Interestingly enough, the Super Bowl is viewed by football fans globally, so it is an excellent opportunity to launch your campaigns to a worldwide audience. Although the U.S is the primary source of sales and will be your best chance at a profitable ROI and a favorable conversion rate, research shows that various countries, primarily in Europe, also keep up with American Football. The UK, Brazil, and Germany are some of those said countries and, as time goes on, social media has been influencing a larger crowd of viewers around the world to tune in, if not for football than for the pure entertainment and hype the Super Bowl provides.
Here’s another even more interesting example. The same shop advertises itself differently for different states. This ad is only available for east coast users: https://native.adplexity.com/ad/33314173
Calling All Tampa Bay Fans—Shop This Cute Bucs Merch Before The Super Bowl
And this one is meant for guys from Kansas and Midwest as it promotes Kansas City Chiefs Merch: https://native.adplexity.com/ad/33251121
Order This Kansas City Chiefs Merch Now To Complete Your Super Bowl ‘Fit
SelfAdvertiser tip 💡 Vendors that sell their merchandise on eCommerce platforms do very well, especially if they are sports-related. If you’re running eCommerce offers try promoting custom clothing items or merchandise that is football (or Super Bowl) related during this time. Fans are generally more willing to buy when there is a major event going on, as they want to feel further included and involved in the overall excitement.
As for other campaigns, we notice some betting websites also actively advertised. There are various options for successful formulas.
Up to $500 in Free Credits for the Super Bowl
Of course, we can’t help but mention the evergreen diet and weight loss campaigns: https://native.adplexity.com/ad/33287814
J.lo’s Private Chef Divulged Her Secret Super Bowl Diet
J-lo’s Chef Reveals the Intense Way She Prepared for the Pre-super Bowl Show
*The examples given here are for demonstration only, please make sure you use freely-usable images/images for commercial use.
There is room for various niches to participate in advertising their product during the Super Bowl. Remember that is more about catching that traffic wave to your advantage, even if you promote offers from different verticals.
Affiliate marketing is an excellent option for getting your ad seen by the right people at the right time. The Super Bowl can be leveraged to push your campaigns to your target audience through a multitude of tools including geographic location and various statistics that pinpoint what your audience wants to purchase.
In 2021, with more people than ever home due to the lockdowns, curfews, and other restrictions that have been implemented worldwide due to the COVID-19 pandemic, now is the best time to have all eyes on all the opportunities the Super Bowl final brings.