Think you’re limited to one bid per campaign? Not anymore! With our new Bid-Per-Source feature, you can set up your campaign defining different bids for different sources. The Bid-Per-Source feature allows you to customize a bid for any source you want, based on that source’s performance in your campaign. Using this feature, you can distribute your campaign budget more effectively and monitor the traffic you acquire from different sources, in order to maximize your ROI.
Here’s How It Works:
- Raise your bids for valuable sources to receive more converting traffic.
- Lower the price for less performing sources to reduce the volume of traffic you receive from them.
- Pause nonperforming sources.
Get Started with Bid-Per-Source:
In order to use Bid-Per-Source, go to a specific campaign:
Then go to the ‘Source’ tab, click on the button in the ‘Your Bid’ column to raise or lower your bid. There is no need to save the updated bid as it’ll be saved immediately.
After you edit a campaign, you’ll receive a note indicating that your campaign includes specific bids per source.
Setting a custom bid on a source will override the default campaign’s bid. Note that once a specific bid per source has been set, any change made to the campaign’s bid it will no longer affect it. All the sources will get the default bid on a given campaign, except for the sources you’ve edited manually. Those sources will always have the manually set bid value. Enjoy this great tool to optimize your budget and maximize your ROI.
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