Among the greater obstacles marketing personalities face in their business ventures is how to scale their operation, without compromising their budget. Scaling is the method of taking a profitable campaign and then maximizing its volume. Effective scaling requires knowing how to calculate acquisition costs, how to maintain a good return on investment levels, when and how to adjust and optimize your bids, and mastering CPA.
Still, achieving the status of a profitable campaign is just one part of the challenge. The bottleneck arises when the time comes to scale the effort, especially when the target market is narrow. It’s like driving through a rush-hour – you’re stuck, unable to move forward or backward, you’re just wasting gas. For marketers and campaign managers that find themselves in this situation, the solution can be quite a simple one – using an ad network like SelfAdvertiser.
The traffic comes from the company-owned Adware, as well as direct publishers, meaning it does not just exchange traffic you see everywhere else. Our ads reach 2 billion impressions per day which allows the advertisers in our network to successfully promote numerous verticals, everything from games to gambling to e-commerce to dating and everything in between. What’s important for you to know is that SelfAdvertiser is an RTB (real-time bidding) platform, hence how much you bid directly results in your traffic volume. Like with every top programmatic CPM advertising platform, you can choose whether to raise your bid up to a satisfactory traffic volume, increase your daily spending or target a large number of keywords. We’ll go into a few finer details and take a gander below the hood.
Widen Your Reach Through Traffic
Sticking with the car metaphor, your marketing operation is just like one. You want to up its mileage reach, either by installing a better driveshaft, upgrading its software, changing the tires and so on and so forth. There are myriad of ways to achieve this, yet all is for naught without gas (unless you’re intent on pushing your car or going Flintstones style, then the results will be slightly better). The traffic is your fuel for reaching new destinations and branching out. And one of the best ways to do that is utilizing domain redirect traffic, aka “zero-click”. The premise is simple: this type of traffic comes from users who, with all their good intentions, manage to wrongly type a domain in their browser but still end up at the right place. They are redirected to an offer page without any hassle, just like they usually would, misspell-free, hence the alternative moniker “zero-click”.
The reason why “zero-click” also causes almost zero stress is that this type of campaign is considered to be a very targeted one. It’s aimed at an audience that is actively showing an interest in your offer, thus having a high intention to convert and generating high conversion rates. We at SelfAdvertiser.com offer two types of campaigns:
- RON Domain Redirect campaigns
- Keyword-targeted Domain Redirect campaigns
The main difference between the two is that a Run Of Network (RON) campaign will compete against other RON Domain Redirect campaigns and will receive traffic from all Domain Redirect opportunities (Supply), while a Keyword Targeted campaign will get traffic only from Domain Redirect opportunities (Supply) that are defined by your keywords. This makes the former campaign a better choice for advertisers looking for increased traffic and maximum exposure, while the latter campaign is obviously a much more targeted affair.
An example of how to choose a RON Domain Redirect campaign
When compared to RON targeting, a Keyword Targeted campaign offers a chance to buy better-targeted traffic, which ultimately results in the best use of your campaign’s budget. To help with all that targeting, you have a Keywords Tool at your disposal that allows you to take a look at all the available keywords and help out with suggestions for keywords that contain the words you typed in. This handy little feature empowers you to search for new high traffic-volume keywords that might have escaped your train of thought and allows you to get even more relevant traffic to your ads.
For further performance tracking, there are additional tokens (a form of dynamic URL tags), which users can implement in the URL field when creating a campaign. That way, they can learn which keywords matched their campaign targeting, the price they paid for the CPV impression, as well as other highly useful information.
Due to the fact that Domain Redirect campaigns carry a very targeted and almost equally effective label, that means everybody wants to get in on the action. With lots of competition at bay, it’s recommended to offer a high bid for a Domain Redirect campaign in order to get traffic. Now, we realize bidding competitively is key and that you must bid high to win some extremely competitive keywords and traffic. To help you out and scale to the max, you have the Bid-Per-Source feature. Utilizing this feature allows you to set different bids for different sources when optimizing your campaign, with the added ability to customize a bid for any source you want, based on its performance in your campaign.
If you are wondering about how your budget will handle all those CPA offers, we hear you. The beauty of SelfAdvertiser and its CPM rate is the unlimited power you have to define and tweak anything, including your budget any way you want (preferably in a way that keeps you in line with your business needs and demands, but that’s totally up to you). This way, there is no fear of going overboard, as you are in charge of your cost column and have the possibility to adjust how much you spend for both successful and not-so-successful campaigns.
Intent Targeting at Its Finest
The connection between your offer and the audience’s intent needs to be on the same relevancy scale frequency. SelfAdvertiser’s tech makes it extremely easy to reach the most accurate audience through a wealth of basic and advanced targeting options. Be it an advanced option like carrier targeting, where you are able to target your campaigns to users based on their mobile carriers, or simple keywords, the end results is always the same – a higher conversion rate and a happy customer.