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We have been mentioning marketing measurement techniques over and over, getting to know what works and what doesn’t, where to invest more and where less. Well, we’re not about to stop, since it will help you grow in the long run. And we want you to be as big as you can get.

That’s why we decided to give you a short breakdown of things that you actually need to measure. We’ll also help you understand what all your channels mean. Additionally, the best PPC method that incorporates some amazing new features offered by SelfAdvertiser.com will help you go a long way, save money and step up your game. Read on!

Breakdown of your sources

1. Organic Search

Usually, this meant that someone managed to find you through a search engine by using a specific term or keyword if you will. This enabled you then to do more research on the term that the visitor used, measure what traffic it would bring to your site. However, Google is making sure that all users logged onto their service(s) get special treatment. What this means is that Google introduced SSL encryption and all searches done while logged in will be encrypted. With encrypted keywords, you won’t be able to research what has led your customer to you.

Though Google claimed that this will only affect around 11 percent of the searches made through their engine, actual field reports show much more predominant searches that are hidden. In order to combat such underhanded tactics used by the giants in the marketing industry, you need to employ an advertising platform.  SelfAdvertiser has introduced a new way of bidding on ads (about which you will find out further in the post) which will enable you to track the performance of your campaigns in real time and adjust the bids that you are making. Saving on underperforming sources will enable you to invest more into ones that generate more traffic, more leads and more sales. For those willing to jump right in, scroll down to section 5. and get acquainted with the offer.

2. Referrals

Though a vague term in today’s world of digital marketing, in essence, it could be best defined by traffic coming your way through an inbound link. Of course, this will be best defined by the software you are using to track your links. Regardless of what you use, you need to keep an eye on this aspect of your marketing strategy.

3. Social media

The influence of social media is tremendous and the potential to have traffic arrives from it even greater. Tweeting a link, posting it on Facebook or using another social media platform is advantageous, but if you’re not utilizing a tracking token, you will be missing out on your tracking options.

4. Direct traffic

Reaching your site directly is what direct traffic is all about, basically without any referrals and without referral links. This is a sign that you have done your job well and that someone has typed in your website directly. Needless to say, this is a marketer’s dream come true.

5. Paid Ads

Last but not least is paid ads on which we will be focusing. Whether through Google or other PPC (pay per click) providers (such as SelfAdvertiser), you will need to measure your paid ads. Using a platform such as SelfAdvertiser’s you will be able to track them from the dashboard itself.

Bid per source offer by SelfAdvertiser

In order to make sure that you stay on track with your campaigns, SelfAdvertiser has introduced a new feature to the already rich marketing platform. The gist of the feature is that you will be able to optimize your campaign in a way where bidding and tracking sources are made simple. This will give you more control over your advertising budget, and allow you to drill down and customize your bidding to sources that perform well and adjust those that do not.

How to bid per source works

Customization of your campaigns comes easily within the platform’s dashboard, and here is the gist of the offer:

•  Raise your bids for valuable sources to receive more converting traffic
•  Lower the price for less performing sources to reduce the volume of traffic you receive from them
• Pause underperforming sources

Taken from: SelfAdvertiser FAQ

How to actually use it

First, you need to go to a campaign that you want to target:

Image source: SelfAdvertiser FAQ

Click on the “source” sheet:

Image source: SelfAdvertiser FAQ

Follow it up by clicking on “your bid” button

Image source: SelfAdvertiser FAQ

in order to increase or decrease a bid. There is no “save” function since the platform immediately saves the bids for you. Editing campaigns in such a manner will prompt a note from the system which will inform you that your campaign includes a specific bid per source.

Image source: SelfAdvertiser FAQ

Note of caution is in order here, you must take care of placing custom bids since they will override the default bids. After placing a specific bid to your source, changes made to the campaign’s bid won’t affect it any longer. This means that all sources will receive a default bid for a given campaign except the one you edited yourself. Such sources will always have manually placed bid values.

Conclusion

The ways in which customer purchases are varied, so remember that mixing your PPC advertising along with recommended tools and other channels described above will potentially yield the best results and will funnel down customers to you. Keep in mind that building trust with your customer base is much more important than initially asking for something from them. With these principles in mind, you will be able to reach your goal and profit from the paid sources that you are utilizing. Also, don’t get caught up in the classic description of a purchase funnel. We believe that it is much more complicated, and if we would present it graphically, it would look like the picture below. Stay persistent and invest wisely in an advertising platform.